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Account-Based Marketing: Guide for Modern Marketers

Oracle OMC

Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, thereís one key difference: ABM isnít a new, unproven idea; itís a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.

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Published:  Nov 30, 2017
Length:  15
Type:  White Paper