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Recruiting Millennials: Unilever Goes Digital to Transform Its Graduate Hiring Program


A Bersin by Deloitte Case Study

For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals.

The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis.

In this case study, we:

  • Explain the challenges facing Unilever in recruiting millennials
  • Describe the company's legacy graduate recruiting process
  • Reveal how the company digitally transformed the way it hires recent graduates
  • Demonstrate how Unilever was able to adopt cutting-edge technology while dramatically reducing cost and time to hire

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Published:  Feb 09, 2018
Length:  13
Type:  White Paper