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Speak like a local: How a smart font strategy can take your brand international


The world isnít literally getting smaller, but youíd be forgiven for feeling that way. Customers around the world expect a consistent, on-brand experience on any device and in any country or language, and brands must face the challenge of delivering on that expectation.


Monotypeís latest eBook, Fluency Through Fonts, shows how a smart font strategy can help break down language barriers and lead to a smoother, more effective workflow for brands with a global audience.


Read the eBook to learn:

  • Why fonts are crucial to strong customer loyalty and brand perception around the world
  • How mobile has changed the way brands need to think about their global customers
  • What problems can arise when your font library isnít developed in a strategic way

Tags : branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
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Published:  Feb 15, 2018
Length:  9
Type:  White Paper