RSS feed Get our RSS feed

News by Topic

The State of Marketing Attribution 2018

By: AdRoll
AdRoll

This is Econsultancy’s second State of Marketing Attribution report,
published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.

Tags : marketing attribution, attribution modeling, roi, attribution
 Email this page
Published:  Feb 21, 2018
Length:  44
Type:  White Paper