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The State of Marketing Attribution 2018

By: AdRoll

This is Econsultancy’s second State of Marketing Attribution report,
published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.

Tags : marketing attribution, attribution modeling, roi, attribution
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Published:  Feb 21, 2018
Length:  44
Type:  White Paper