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Banking Personalization In the Age of the Mobile Customer

SundaySky

The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, itís important for brands to focus on their mobile experiences.  To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.

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Published:  Mar 06, 2018
Length:  7
Type:  White Paper