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Trust and Brand Management: Is the finance industry meeting consumer expectations?


In a survey of over 900 US and UK companies, Trustpilot compiled results from finance companies among the respondents to learn which initiatives they consider most important, what their 2018 priorities are, and whether or not trust plays a role in their business strategy.

Trustpilot also conducted a global consumer poll throughout the month of January 2018 on to learn more about customersí expectations when it comes to the finance industry, receiving over 15,000 responses. Those survey results provided a more detailed understanding of whether finance companiesí priorities are aligned with consumer expectations, while also getting a clearer picture of how trust and reputation should be approached.

At the end of this report, in addition to the findings, recommendations are provided to finance companies based on the survey findings and analysis.

Tags : trustpilot, finance, consumer expectations, business strategy, brand management, online reputation, consumer loyalty
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Published:  Apr 11, 2018
Length:  18
Type:  White Paper