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Giving Customers What They Want: Personalized and Predictive Brand Experiences


In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them.

Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning.

With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.

Tags : customers, predictive, branding, consumers, competition, lifecycle
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Published:  Apr 16, 2018
Length:  18
Type:  White Paper