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Digital Agility, Globally

Infosys

For our client, developing multiple digital assets and campaigns across geographies to mirror their offline strategy was a complex task. The lack of an agile digital platform further aggravated their problem.

As a large pharmaceutical company with operations in virtually every country in the world, and a portfolio of well-known brands, our client had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each one was treated as a separate project which raised several challenges.

Tags : digital, agility, assets, campaigns, offline, brands
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Published:  May 21, 2018
Length:  6
Type:  White Paper