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The Cost of an Unsubscribe

Bluecore

Email marketers have always dreaded the unsubscribe but there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue. Dive into the data to understand the cost of an unsubscribe in terms of lost revenue, characteristics of the typical unsubscribe, common circumstances surrounding unsubscribes and tips to decrease your unsubscribe rate.

Tags : unsubscribe, email marketing, email roi
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Published:  Sep 18, 2018
Length:  13
Type:  White Paper