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The Cost of an Unsubscribe

Bluecore

Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, itís clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs ó is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.

Tags : email, marketers, subscriber, revenue
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Published:  Sep 18, 2018
Length:  13
Type:  White Paper