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The One-and-Done Buyer Problem

Bluecore

DONíT LET ONE-TIME BUYERS BECOME ONLY-TIME BUYERS

One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships.

But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, itís what comes after that presents the biggest problem.

Tags : consumer, buyers, customer, one, time, revenue
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Published:  Nov 13, 2018
Length:  13
Type:  White Paper