RSS feed Get our RSS feed

News by Topic

Maps and Navigation Apps: How Discovery, Exploration Features Open Up Ad Opportunities

HERE Technologies

Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. 

However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too.

It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time.

This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.

Tags : location data, ad tech, location targeting
 Email this page
Published:  Jan 08, 2019
Type:  Webinar