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Moving beyond location: How contextual data is transforming the advertising arena

HERE Technologies

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why.

Learn more in the HERE eBook.

Tags : location data, ad tech, location targeting
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Published:  Jan 16, 2019
Length:  9
Type:  White Paper