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Relevance is everything: How location data improves advertising efficiency

Here Technologies

Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. 

HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.

Tags : location data, ad tech, location targeting
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Published:  Mar 29, 2019
Length:  14
Type:  White Paper