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The Rise of Activation and Experience in Content Marketing


B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.

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Published:  Jun 11, 2019
Length:  21
Type:  White Paper