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Scaling Identity Management to Ensure Customer Loyalty Program Success: Four Case Studies

Akamai Technologies

Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI.

In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM.

By examining four diverse case studies and the resulting identity management solutions that were implemented by the respective companies this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.

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Published:  Jul 02, 2019
Length:  28
Type:  White Paper