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Building Your Business Case for Optimization


According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar:
•         What is site testing and optimization?
•         What types of sites and pages that can benefit the most from testing?
•         What are the tangible business benefits of site testing?
•         What are the associated costs and sourcing options?
•         What does a typical ROI calculation look like?

Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site
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Published:  Dec 19, 2009
Length:  1
Type:  Webinar