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Social CRM: Why Collective Intelligence is Essential to Success


Social CRM and user-generated content are potential gold mines. Buried in the blogs, comments, tweets, and postings is information that can improve your online service, marketing and sales. In this white paper, you'll learn how to leverage the collective intelligence of your web visitors to uncover that buried information and display it to the right visitors in order to: * Increase customer satisfaction and loyalty * Raise conversion and engagement rates * Reduce costs via greater self-service and peer support

Tags : social crm, collective intelligence, customer service, customer experience, social web, interactive marketing, marketing software, web analytics
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Published:  Aug 30, 2010
Length:  10
Type:  White Paper