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Niche Tourism Beginning and digital marketing : Beginning of the future?

Vineet Singh

The evolution of tourism industry has been frantic, and to a large scale been dictated by the fluctuations in the socio-economic and political landscape of our planet. Mass-consumerism and mass-tourism has been slowly giving way to the personalized and custom service offerings. Digital marketing tools and methodologies provide a perfect foil for this emerging and lucrative segment. A sustained online marketing campaign is capable of creating unprecedented visibility for these travel treasure troves.

Tags : tourism industry, digital marketing, interactive marketing, marketing software, web analytics, webinars & web conferencing
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Published:  Aug 31, 2010
Length:  13
Type:  White Paper