Description
Email marketing provider, Listrak is a leading ASP of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email campaigns. Leading marketers have incorporated our web-based application into their multi-channel marketing mix by using it for sales promotions, email marketing through client newsletters, opt-in email newsletters, bulk email, plain text messages and HTML messages. With Listrak common functions such as message deployment can be made via a customer's content management or CRM system. A user can dynamically create customer profiles, collect and review data such as open rates, read rates and click through rates, take advantage of viral marketing opportunities and optimize deliverability for email marketing campaigns. The list management feature on our email marketing web application offers bounce-back reporting and allows for data mining. As an added benefit Listrak provides its customers email marketing best practices webinars and seminars.

Organization Type: Service Provider

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Topic Coverage
Below is a list of the key topic areas that Listrak covers in the reports that are available on BizReport IT Research Library: