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Product:  Cap Gemini Ernst & Young - Customer Relationship Management
Company:  Cap Gemini Ernst & Young
Type:  Service
Description:  Customer Relationship Management (CRM) maximizes the value of a company’s customer portfolio through more effective and efficient marketing, sales and customer service. Importantly, in an "e" enabled world, CRM is increasingly characterized by the convergence of these three previously separate business functions into a continuous closed loop process.
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Related Products:  CRM Services

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