comScore: Ecommerce grows only 1% in October

You may call it a bellweather for the upcoming holiday season; according to the latest research from comScore, US ecommerce (retail) growth slowed to only 1% in October 2008. In the non-travel categories, this is the slowest growth increase this year. >>

Advertising

Study: Consumers engaging with digital out-of-home ads

A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate with consumers. >>

Mobile Marketing

MMA: Mobile growth could push marketers into the black

With the growing economic crisis around the world, marketers are tightening their budgets and looking for new answers. A new report from the Mobile Marketers Association and Synovate points to mobile as part of the answer; with more consumers turning to mobiles for information as well as communication, the report suggests mobile revenue could help marketers reap some rewards. >>

E-commerce

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. >>

E-commerce

Consumers could be encouraged to shop via socnets

Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion. >>

DHL's U.S. domestic delivery service dies Jan '09

Online retailers need to revise their shipping contracts as one of the U.S.'s domestic express deliverers announces it is to cease services early next year. >>

Advertising

AdGent007, Digital Network Sales partner for Aussie, New Zealand audience

An Australian advertising company is partnering with US-based AdGent 007 for a new service that will allow marketers to follow their consumer base anywhere in the world. The partnership focuses on local markets, but with a twist. >>

Research

Study: The changing faces of green consumers

More and more consumers are turning over a new leaf - no pun intended - as they try to reduce their carbon footprints and take better care of the environment. But, not all 'greenies' are the same which means marketers need to have a specific approach for the various green demographics appearing in the marketing realm. >>

Mobile Marketing

Timing is everything with mCoupons

When money becomes tight, consumers begin clipping coupons, but this year it could be un-clippable coupons - those served via mobiles - that will help retailers during the holiday shopping rush. According to mobile marketing solution provider SmartReply, mCoupons are likely to be a big hit in 2008; the key is to serve coupons at the right time. >>

Research

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation. >>