Owl Marketing, Inc. today announced the version 1.0 release of its AdWatch^SM ad tracking Web-based software. AdWatch simplifies ad tracking for non-technical, time-strapped small business marketers who want to increase profits by identifying and canceling unprofitable ads.

For small online businesses, AdWatch is the only affordable ad tracker that focuses on ease of use, time savings and teaching best practices. For example, wizards provide step-by-step instructions that help non-technical users get started quickly. Built-in education helps users improve ad profitability through testing ad types and ad elements like text and placement. AdWatch also offers specific features for online retailers including wizards for setting up AdWatch on various online store and shopping cart providers.