ExactTarget announced today that The Scotts Company, the world's leading supplier of consumer products for lawn and garden care, is using ExactTarget's web-based person-to-person email marketing software to power a unique program delivering customized lawn and garden care advice into the email boxes of nearly 750,000 customers based on individual geographic and horticultural needs.

ExactTarget's technology enables Scotts to dynamically generate hundreds or even thousands of individualized recommendations from a single email template, based on the customer's zip code, grass and garden type, and continually changing variables such as weather and other local growing conditions. This ensures that Scotts customers with St. Augustine grass receive different care recommendations than those with Kentucky bluegrass, for example. Or that rose gardeners receive different advice than vegetable gardeners, and that residents of Beverly Hills receive different information than residents of Detroit, and so on.