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sponsored by Bitpipe
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Posted:
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10 Jan 2005
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Published:
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01 Dec 2004
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Format:
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PDF
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Length:
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18
Page(s)
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Type:
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Analyst Report
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Language:
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English
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ABSTRACT:
Nearly two-thirds of technology companies plan to spend more on lead generation initiatives in 2005 than in 2004, and more than three-quarters of agencies say their clients will do the same. According to 371 technology companies and agencies surveyed by Bitpipe, Inc. and Sam Whitmore's Media Survey (SWMS), 49% of tech marketing budgets will be allocated for online advertising and online sales lead generation in 2005. While 66% of the firms polled believe the priority assigned to sales lead generation will increase in 2005, only half as many-33%-projected an increase for 2004.
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BROWSE RELATED
RESOURCES
IT Spending | Lead Generation | Market Trends | Online Advertising | Surveys
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View All Resources
sponsored by Bitpipe
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