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| Posted: |
10 Jan 2005 |
| Published: |
01 Dec 2004 |
| Format: |
PDF
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| Length: |
18
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| Type: |
Analyst Report |
| Language: |
English |
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ABSTRACT:
Nearly two-thirds of technology companies plan to spend more on lead generation initiatives in 2005 than in 2004, and more than three-quarters of agencies say their clients will do the same. According to 371 technology companies and agencies surveyed by Bitpipe, Inc. and Sam Whitmore's Media Survey (SWMS), 49% of tech marketing budgets will be allocated for online advertising and online sales lead generation in 2005. While 66% of the firms polled believe the priority assigned to sales lead generation will increase in 2005, only half as many-33%-projected an increase for 2004.
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BROWSE RELATED RESOURCES:
IT Spending | Lead Generation | Market Trends | Online Advertising | Surveys |
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sponsored by Bitpipe |
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