Today's successful retailers are developing online marketing initiatives that leverage their channels and push sales. One recent study by MSN revealed that online advertising can increase sales by as much as 12.5 percent. Permission-based email marketing tops the list of effective online advertising methods by having the ability to send valuable content and promotional material on a continuous basis. Forrester Research reported a record $64 billion in online sales during the first half of 2004-a 32% increase over 2003. And they predict that figure will hit $184 billion by the end of the year. This whitepaper explains 3 Simple Strategies for Email Marketing Success that can help businesses generate new customers, strengthen customer loyalty, and sell more.