Service providers are attempting to take advantage of a rapidly evolving telecommunications marketplace that emphasizes customer and service-oriented, personalized lifestyle services. However, they face some major challenges.

To remain competitive in today's volatile market, service providers have to be able to deliver new, innovative services quickly and price them competitively, rapidly adapt these services, differentiate each service based on internal (or external) service level objectives, deliver services via very cost-effective operations, and support new business models and distribution channels such as VNOs.

This paper presents the basics of some proven strategies that service providers can use to successfully make this type of major operational transformation.