MRI: Email most popular online activity

Email is the most popular online activity in the U.S. while downloading television programs is the fastest-growing, according to research carried out by Mediamark Research and Intelligence. >>

Mobile Marketing

Internet access via mobile booming in Britain

Britain is experiencing a boom in the use of mobile devices to access the Internet, according to figures recently released by Nielsen Online. >>

E-commerce

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition, they're an essential feature, but what if you can't afford a couple of thousand dollars a month to implement and maintain such an improvement? >>

Advertising

Media6Degrees launches to public

After two years of research and development, Media6Degrees is out of beta and ready for public consumption. The platform, which offers a social graph of the US gives brand marketers scalable customized audiences. In beta testing, the platform was show to turn each $1 spent on the site into $7 in transactional revenue. >>

Blogs & Content

Platform would forecast ad availability, price

If you need a few more metrics to help make the best marketing decisions - and who doesn't with this economy? - a new platform could help. In January, Yieldex will launch a new application which is said to forecast availability and price, thereby helping marketers make buying decisions and giving publishers a stronger starting base. >>

Advertising

Xbox could offer branded experience

In-game advertising could become a little bit sweeter for marketers. Microsoft Xbox's new platform would allow consumers to choose the brands in which their avatars dress. The new offering allows users to dress their game avatars in Nike, Puma or Adidas branded clothing, for example, from head to toe. >>

Mobile Marketing

Ring up more deals with Mobile Tuesday

First there was Black Friday. Then came Cyber Monday. Now make room for Mobile Tuesday as a mobile marketing firm hopes to cash in on a traditionally slow day for shopping. >>

Search Marketing

Yahoo Publicidad launched

Yahoo is the destination of choice for U.S. Hispanics and the portal is being revamped to offer more relevant marketing opportunities across the site and to give marketers access to all Hispanics regardless of their language or location. >>

Viral Marketing

Viral games for hire from Contagion Media

Sometimes viral marketing needs no help, it snowballs in popularity and before you know it your YouTube video or flash-based game has gone viral. However, the whole production process can be expensive and worse still, viral success is far from guaranteed. >>

E-commerce

New platform links manufacturer information with retailer websites

The latest trend in ecommerce is for consumers to shop online but purchase in-store. The WebCollage platform can help brands reach more consumers by linking manufacturer specifications and information on retailer websites, thereby giving the consumer more of what they want - specific product information. >>