When executives at corporate express began looking at ways to improve efficiency, they find more than two dozen separate customer data system running throughout the company.

The company decided to consolidate its 28 call centers distributed through out the country into one main call center with a secondary back up location.

The goal of Doug LaVelle, head of the company's business relationship management team was to use Purisma's CDI tool to access customer data from the company's various data source Via fuzzy search. A fuzzy search can reconcile various data entries for the same company or product.