Companies fight a constant battle to integrate business data and content while trying to manage data quality. In many enterprises, 25% of critical corporate data is inaccurate and incomplete, making data quality and integration essential.

In this podcast, learn about the evolution of data integration and data quality and the trends that can affect your future data processes. Explore ways you can automate data management and the benefits of moving toward a single data services architecture.

To continue the series, please visit the following podcasts in the series:

Podcast 2: Power of a Single Application for Data Integration and Data Quality
Philip On, Product Marketing Director, Business Objects, an SAP company

Podcast 3: Reducing Total Cost of Ownership with Data Quality Applications
Kristin McMahon, Product Marketing Manager, Business Objects, an SAP