How can service providers overcome the challenges of CRM integration with OSS and reap the benefits? If service providers arm customer service representatives (CSRs) with full customer profile information and full visibility into networks and processes, CRM can become the heartbeat of the organization, not only resolving issues but also proactively reaching out to customers to head off trouble before it starts and transforming resource-draining call centers into a revenue source.

In this webcast, expert Jeffrey Paul Cotrupe will address how service providers can improve customer relationship management (CRM) by integrating it with other operations and business support systems (OSS/BSS).