HDS known for data center class storage system sold to large enterprise, is charting new territory with its new Simple Modular Storage (SMS) model 100, which is aimed at the mass market of small to medium-sized businesses and remote office user.

The SMS system is Hitachi's first strategic foray into the storage market for SMBs and distributed enterprise, this would make SMS suitable for mobile applications like military duty, scientific data collection, and mobile health care units. Hitachi Simple Modular Storage system toady is terabytes of iSCSI storage Wrapped in a pizza-box sized enclosure designed to be "consumer electronic easy". These type of application include real-time surveillance systems by retailers for both security and customer profiling, and mobile emergency room, intensive care and other type of health care delivery unit powered by mobile systems and managed by regional healthcare providers.