The concept of transpromo--adding relevant, promotional messages to transactional mail--has taken a leading role in marketing today. When you add personalized marketing content to statements, invoices and notifications, you can reduce costs and increase value.

Transpromo is not, however, just a paper phenomenon. The idea of using transactional events for promotional purposes can be applied whenever a business communicates with its customers. In today's increasingly digital world, that means that e-opportunities abound for transpromo marketing.

This white paper traces the evolution of e-transpromo, demonstrating its increasingly important role across new media including:

• self-service web portals
• online banking and bill consolidators
• cell phone bill pay
• secure transactional email