In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity. So how can you provide relevance and create engagement? In previous whitepapers, we've discussed using analytics, automation, and triggers, all effective tactics for providing relevant content to your readers. Today, however, we are going to discuss using a web 2.0, or interactive strategy, to keep your prospects and customers engaged. This whitepaper will cover the following topics and best practices for integrating these engaging elements in current email marketing program:

• Video In Email
• Utilizing Polls
• Flash
• RSS Feeds
• Conversion Paths