The success of an email campaign can be determined by a variety of metrics: purchases, opens, or even post website traffic. Success really depends on your business objectives as well as customer engagement. It's easy to isolate areas in need of improvement and give them a much-needed refresh. Email that grows stale and stagnant isn't going to gain the same enthusiasm from subscribers as ones that are ever evolving. This whitepaper will detail seven refreshes that you should consider that will quickly enhance your email-marketing program.

These seven strategies and tactics outlined in this whitepaper will assist in maximizing your email marketing return:

• The Basics
• List Growth
• Design Impact
• Relevancy
• Interactive Elements
• Analytics
• Automation