Elsevier management knew that continued success depended on extending this heritage into the digital future. The company's strategy was to move online. A major breakthrough in this area came with the 1999 commercial launch of sciencedirect.com, a full-text database comprising more than 7 million articles.

To connect the print and digital worlds, Elsevier needed to combine subscriptions into a comprehensive master record that permitted accurate print and electronic pricing. Elsevier needed a 360-degree view of customers-a complete, accurate, and up-to-date picture that would permit a flexible but logical approach to licensing its material.

Elsevier relies on Informatica® Identity Resolution™ (formerly known as Identity Search Server) to automate the task of searching and matching international addresses in its sales information system to provide this single view of its customers.