Data integration tools provide a foundation for corporations that aspire to be more nimble, competitive, and adaptive to quickly to changing market conditions. While ETL tools were originally developed to help move and transform data from one system or format to another, business users began asking for better access to data to improve decision making. Increased demand for more complex data mart and data warehousing projects, with diverse sources of information, delivered powerful decision-support platforms that integrated information from a host of enterprise applications. This document shows the value that Hummingbird's Genio offers its users, drawing on scenarios that demonstrate its significance.