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By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media
     CrowdTwist
By: IBM     Published Date: Jul 15, 2015
IBM Customer Analytics solutions can help improve marketing campaigns.
Tags : customer analytics, crm, prospect, marketing campaigns, data
     IBM
By: Cornerstone OnDemand     Published Date: Jun 29, 2018
Over the past decade, talent management initiatives have become a critical priority for organizations. In 2016, KPMG found that 99 percent of CEOs reported they’ve taken action to develop existing or future talent.1 The same study also found that nearly half of CEOs expected their companies to be transformed into a significantly different entity within the next three years. This is because since 2000, 52% of companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist.3 To remain competitive in our disruptive, digital age, this type of business transformation has become necessary. Achieving these huge business transformation feats is not for the faint of heart and requires robust organizational change and talent management.
Tags : talent, management, roi
     Cornerstone OnDemand
By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Tags : app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention
     Localytics
By: Business Software     Published Date: May 28, 2013
Professional Services Automation Software: What’s the Value for Your Business? Why Professional Services Automation Software? Your service business is highly competitive,regulated, and fast. Your project teams operate in multiple time zones and currencies. You have to deal with complex revenue recognition and cost accounting rules while at the same time meeting lofty utilization targets. You need dependable utilization and demand forecasts so you can staff and train your teams accordingly. At the same time, you have to deal with multiple billing scenarios since your projects range from fixed bid, milestone driven, or time and material. Not to mention keeping a good handle on your resource pool, both full time staff, part timers, and your consultants, the skills they have acquired, their experience, general interests and preferences, and availability.
Tags : professional services, psa, top 10 psa vendors, business software.com
     Business Software
By: Adobe     Published Date: May 16, 2017
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: • Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment • See how the latest trends and best practices help you acquire and engage your mobile customers • Learn how to transform your strategies around the latest mobile trends and tactics
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     Adobe
By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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     Adecco
By: Marketo     Published Date: Jul 13, 2015
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
Tags : content marketing, content alerts, content strategies, brand voice, content mix
     Marketo
By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
Tags : mobile marketing, mobile apps, online shopping, email marketing, emerging marketing, social media
     Marketo
By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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     Marketo
By: Oracle     Published Date: Dec 18, 2012
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : oracle, crm, branding, social strategies, crm & customer care
     Oracle
By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
Tags : social selling, customer aquisition, trapit, social selling programs, content strategies, emerging marketing, business intelligence, market research
     Trapit
By: IBM     Published Date: Feb 04, 2015
Is it easy to do business with your organization? Do your employees feel empowered to meet your customer’s needs? These are questions that you’re probably grappling with as you face a perpetually changing business environment. You strive for operational excellence and need ways to effectively acquire and retain new customers. You also need to reinvent your business operations to foster growth. Smarter Process is a way for you to work smarter as you find your way through all the operational challenges that the current business climate throws at you. It helps you use mobile, analytics, and collaboration to empower your employees to do their best work. It also empowers you as a leader to find the right tools and solutions.
Tags : ibm smarter process, customer retention, customer-centric operations, operational decision management
     IBM
By: GeoTrust     Published Date: Aug 09, 2013
Do you know if you or your customers are being sent phishing emails? Others may be trying to acquire information and by taking the first step to reading this white paper may just help stop any kind of phishing.
Tags : nethawk, geotrust, web security, web threats, ssl, secure sockets layer, technology, solution
     GeoTrust
By: NetApp     Published Date: Jun 27, 2016
NetApp has acquired SolidFire, and combined the performance and economics of all-flash storage with a webscale architecture that radically simplifies data center operations and enables rapid deployments of new applications. Hear IDC's view about the NetApp Flash Portfolio and the integration of SolidFire technology.
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     NetApp
By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
     ForeSee Results
By: NetSuite     Published Date: Nov 27, 2007
But what is "BI" and how do small/mid size business owners acquire it without too much cost?  This Executive White Paper will outline the issues and solutions for the "BI" requirements of growing companies.
Tags : analytics, business analytics, business intelligence, bi tools, business planning, erp data, netsuite
     NetSuite
By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
     ForeSee Results
By: OneNeck IT Services     Published Date: Aug 24, 2007
In 2004, J.W. Childs had the opportunity to acquire the Sunny Delight Beverage Co. (SDBC) through a unique carve-out of brands by Procter & Gamble. An accurate and in-depth assessment of the infrastructure required to support SunnyD’s business going forward would be absolutely essential to Childs’ decision to purchase the company.
Tags : oneneck, erp hosting, erp outsourcing, it outsourcing, it hosting, jw childs, j.w. childs, sunny d
     OneNeck IT Services
By: OneNeck IT Services     Published Date: Aug 24, 2007
In November 2002, Skanska embarked on the construction industry’s largest consolidation effort. Having acquired numerous companies in the previous 12 years — ranging in size from $100 million to $1 billion and comprising the $3.9 billion Skanska of today — CIO Chris Stockley was charged with migrating all the companies onto the J.D. Edwards application platform already in use by a few of the organizations.
Tags : skanska, building, construction, case study, oneneck, erp hosting, erp outsourcing, it outsourcing
     OneNeck IT Services
By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
Tags : bluehornet, email marketing, mobile text messaging, email marketing services/software
     BlueHornet
By: IBM Software     Published Date: Oct 05, 2010
Using enterprise reporting, an organization can progressively address immediate reporting needs, use BI capabilities to acquire greater insight, extend BI to more users and prepare a platform for the future that includes the implementation of performance management.
Tags : ibm cognos, business analytics, business intelligence, bi investment, enterprise reporting, performance management
     IBM Software
By: Taleo     Published Date: Jan 25, 2012
This paper highlights the practices and process required to develop leaders internally by building their capabilities, as well as the best practices required to acquire leadership talent from external hires by buying that capacity. This "build versus buy" question challenges organizations to think and act holistically across multiple talent management functions.
Tags : taleo, human resources, emerging leaders, talent acquisition, hr management
     Taleo
By: SalesForce4Hire     Published Date: Feb 11, 2011
Performing marketing due diligence in M&A involves validating which products to be acquired will fit into an existing core sales channel and deciding how to optimally integrate these products. This white paper discusses four
Tags : medical device, aquisitions, mergers, salesforce4hire, sales strategy
     SalesForce4Hire
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