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By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
Tags : retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
     Comcast Business
By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Tags : email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Tags : acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Tags : acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
Tags : email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending
     AcquireWeb
By: Sponsored by HP and Intel®     Published Date: Feb 20, 2013
The early days of the de-duplication target market could be characterized as the Wild West, with a slew of start-ups shooting it out in an emerging market with tremendous potential. HP has a good chance of joining the ranks of IBM and EMC.
Tags : de-duplication appliances, emc, hegemony, acquire, de-duplication, xeon
     Sponsored by HP and Intel®
By: IBM Smart Business     Published Date: May 29, 2009
This demo shows how Intuit Quickbooks Enterprise Solutions enabled by IBM Smart Business offers a smarter way to acquire, use and support business applications. Find out how you can use this software solution for your business to simplify inventory, purchasing, sales, and payroll, enabling you to cut costs and complexity. 
Tags : ibm, smart business, intuit, quickbooks, enterprise solutions, cost-cutting, purchasing, sales
     IBM Smart Business
By: Silver-Peak     Published Date: Mar 21, 2012
Noted author Jim Metzler reports on the emergence of vWOCs, or virtual WAN Optimization Controllers. From the data center to the branch, virtualization is enabling a revolution in how WAN optimization is acquired and deployed. Whether combined with traditional physical appliances or fully virtualized, the new choices make universal network optimization a reality.
Tags : virtualization, technology, data center, data management, wan, wan optimization, vwoc, router
     Silver-Peak
By: Sponsored by HP and Intel® Xeon® processors     Published Date: Apr 11, 2013
The early days of the de-duplication target market could be characterized as the Wild West, with a slew of start-ups shooting it out in an emerging market with tremendous potential. HP has a good chance of joining the ranks of IBM and EMC.
Tags : de-duplication appliances, emc, hegemony, acquire, de-duplication, xeon
     Sponsored by HP and Intel® Xeon® processors
By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
Tags : social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence
     Brandwatch
By: BlackBerry     Published Date: Mar 12, 2010
Individually acquired smartphones - those devices that employees purchase outright or get reimbursed for by the organization - are on the rise.
Tags : blackberry, smartphones, wireless, pda, enterprise servers, it management, budget, mobility
     BlackBerry
By: Taleo     Published Date: Feb 01, 2012
This paper highlights the practices and process required to develop leaders internally by building their capabilities, as well as the best practices required to acquire leadership talent from external hires.
Tags : recruitment, recruitment software, talent management, talent management software, taleo
     Taleo
By: Symantec     Published Date: Sep 14, 2015
In the running battle with cyberthreats, your first line of defense is your IT staff: the system and network administrators, SOC and NOC operators, incident response and forensics analysts, and application development and QA teams. Are these IT professionals ready to take on an ever-growing army of innovative, persistent cybercriminals and hackers? Probably not, if you expect them to acquire the knowledge and skills they need through self-directed study and on-the-job training. There is too much to learn, and few members of the IT staff have the time to research every new threat. And you can’t afford to suffer through APTs, breaches and data leakages just to provide “teachable moments” for IT personnel. There is another solution. Security simulation immerses IT professionals in a realistic online environment and challenges them to fill the roles of cyberattackers and cyberdefenders. It borrows from education theory and online gaming to present knowledge in ways that motivate learning a
Tags : on-the-job training, it professionals, cyber security services, security programs, security
     Symantec
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities
     IHS GlobalSpec
By: Tripwire     Published Date: Jul 25, 2008
Tripwire surveyed IT professionals to learn how virtualization is expanding and if security, change controls and compliance requirements are keeping pace. Read this white paper to learn more about the state of virtualization today and why most of the respondents agree that a dedicated configuration tool is needed and are in the process of evaluating or planning to acquire such a tool.
Tags : virtual, virtualization, tripwire, configuration, change managemement
     Tripwire
By: HireRight     Published Date: Jul 31, 2013
Today’s jobs market remains in a state of flux. The employment forecast shows signs of optimism, with projections of 20.5 million new jobs from 2010 to 2020 and 88 percent of detailed occupations experiencing growth.
Tags : hireright, human resources, job searching, acquire quality talent, background check
     HireRight
By: IBM     Published Date: Feb 19, 2015
Read how Big Data and Analytics can help businesses deliver on customer needs, acquire customers, increase profitability and help retain the most valuable customers.
Tags : big data, business analytics, customer retention, customer aquisition
     IBM
By: IBM     Published Date: Apr 04, 2013
IBM PureFlex Systems combine advanced IBM hardware and software with “patterns of expertise” and integrate them into three optimized configurations that are simple to acquire and deploy. Read the data sheet to learn more about configurations optimized for small businesses, application servers, and transactional and database systems.
Tags : ibm pureflex, system configurations, database configurations, patterns of expertise, integrate
     IBM
By: IBM     Published Date: Sep 27, 2013
IBM PureFlex Systems combine advanced IBM hardware and software with “patterns of expertise” and integrate them into three optimized configurations that are simple to acquire and deploy. Read the data sheet to learn more about configurations optimized for small businesses, application servers, and transactional and database systems.
Tags : ibm, ibm pureflex system, pureflex system configurations, pureflex system express, compute, storage, networking
     IBM
By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
     IBM
By: IBM     Published Date: Oct 31, 2013
Business analytics can help customer service departments acquire the information and capabilities to transform themselves.
Tags : analytics, customer service, business analytics, customer relationship management, business intelligence, social media, customer retention, customer loyalty
     IBM
By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media
     CrowdTwist
By: IBM     Published Date: Jul 15, 2015
IBM Customer Analytics solutions can help improve marketing campaigns.
Tags : customer analytics, crm, prospect, marketing campaigns, data
     IBM
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