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By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value
     Optify
By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
Tags : point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click
     Point It
By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Changing demographics, labor shortages, and skill deficits are making it tough for recruiters in 2017. But all is not lost. Here are three big challenges—and three big solutions—to conquer talent acquisition in 2017.
Tags : recruiting, human resources, talent acquisition, demographic trends
     Cornerstone OnDemand
By: Cornerstone OnDemand     Published Date: Jul 28, 2017
The modern recruiter has it far from easy. While the soft skills of recruiting are still relevant — good communication skills, outgoing personality, and keen intuition — the tech-driven world of work requires talent acquisition specialists to navigate a variety of tools, data analytics, and social media platforms. Recruiters can no longer just be great “people people”—they need to be great tech people, too.
Tags : recruitment, human resources, communication, data analytics, social media
     Cornerstone OnDemand
By: Esker     Published Date: Dec 19, 2016
In today’s highly competitive business environment, many organizations are expanding through mergers and acquisitions (M&As). Unfortunately, success comes at a cost. Growth via M&A activity often involves absorbing disparate ERP applications, which, over time, can create significant inefficiencies — particularly in the accounts payable (AP) department. The good news is, AP automation is emerging as an end-to-end solution that forward-thinking organizations can use to eliminate AP-related silos and maximize their market potential. Businesses with a complex ERP environment have several choices when it comes to AP automation solutions. This white paper is intended to assist AP and finance leaders, along with ERP system administrators, in evaluating their options, simplifying the decision-making process, and getting the absolute most out of their AP automation investment.
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     Esker
By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : lead generation, actioncoach, customer acquisition marketing, small businesses
     ActionCOACH
By: ActionCOACH     Published Date: Apr 18, 2013
Good employees help build a business' customer base, bad employees can destroy it, so it is imperative that each business trains their team in exactly what is expected and required from them. Download this paper for 5 mistakes that businesses typically make when building their team.
Tags : actioncoach, team building, hiring, talent acquisition, company culture, employee onboarding
     ActionCOACH
By: IBM     Published Date: Sep 27, 2013
In this white paper we will explore the leasing option for technology asset acquisitions and IBM’s particular suitability to this market. We will also use several case studies to provide examples of how this works including the toy company LEGO and the telecommunications services provider, Packet One. By the end of the paper you will be able to see the leasing proposition clearly and understand the advantage of doing business with IBM.
Tags : it solutions, lease, purchase, leasing, purchasing, ibm, leasing partner, it solutions
     IBM
By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
     Oracle
By: Oracle     Published Date: Nov 13, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
     Oracle
By: IBM     Published Date: Jan 02, 2014
In this white paper we will explore the leasing option for technology asset acquisitions and IBM’s particular suitability to this market. We will also use several case studies to provide examples of how this works including the toy company LEGO and the telecommunications services provider, Packet One. By the end of the paper you will be able to see the leasing proposition clearly and understand the advantage of doing business with IBM.
Tags : ibm, lease versus purchase, technology purchases, it life cycles, lease choice, decrease risk, disposal process, global financing
     IBM
By: Cisco     Published Date: Dec 21, 2016
To better understand the benefits, costs, and risks associated with Cisco TrustSec, Forrester interviewed two companies. Company A is an organization that provides senior housing for over 22,000 residents in the US. This organization used Cisco TrustSec to provide highly secure segmented mobile network services to its residents. Company B is an international packaging and paper group company experiencing rapid growth. It used Cisco TrustSec as an innovative solution to quickly integrate the infrastructure of new acquisitions into its own and standardize security architecture across its wide area network (WAN) globally. While the case study will talk about the experiences of these two companies, the financial analysis focuses on the impact that Cisco TrustSec had on one organization.
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     Cisco
By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
     appia
By: Epicor     Published Date: Sep 25, 2014
Companies now need to evolve quickly, which means being able to move some or all business operations to an existing or new ERP instance quickly and inexpensively, anywhere in the world. Small companies are increasingly likely to become multi-national as emerging markets take on larger roles in revenue growth. Larger companies continue to optimize and innovate through organic development, as well as through mergers and acquisitions. In this increasingly competitive environment, the ERP deployment choice is a signi?cant advantage for companies seeking an agile response to constantly changing and often-volatile market conditions. In particular, cloud-based ERP systems are increasingly seen as an effective means for companies to economically deploy new ERP or expand IT operations as their commercial reach broadens globally.
Tags : business operations, erp, emerging markets, optimization, innovation, organic development, it operations
     Epicor
By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
Tags : crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care
     CrowdTwist
By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media
     CrowdTwist
By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
Tags : loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development
     CrowdTwist
By: DocuSign     Published Date: Jul 12, 2019
As you know, HR plays a critical role in recruiting, hiring, training, and retaining the lifeblood of your business: people. But despite HR’s strategic role, it has traditionally lagged behind other departments in terms of adopting user-friendly, employee-focused technology investments. Legacy tools and reams of paper are still often used to prepare, sign, act upon, and manage the overwhelming document load, from recruitment and onboarding to performance management and off-boarding.1 The combination of outdated processes and additional paperwork limits HR staff’s ability to do their most important job: hire and support employees. That’s changing as HR turns to the cloud to digitize the agreement process. According to a 2018 PwC survey of HR executives, 75 percent of respondents said that they’ve moved at least one HR process to the cloud, while 40 percent have core systems (talent and acquisition management and HR information systems, for example) in the cloud.2 And those efforts are
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     DocuSign
By: xMatters     Published Date: Aug 22, 2014
More and more IT leaders are seeing themselves as strategic business value generators for the company. According to a 2013 Ponemon Institute report on the IBM Global Study on the Economic Impact of IT Risk, top concerns among IT leaders now include maximizing employee productivity, enhancing the company’s brand value and reputation,expanding into new global markets, minimizing customer defection, maximizing customer acquisition, and increasing revenues and positive cash flow. So how do you get there? Start by developing a notification plan.
Tags : fatigue, communication, business, value, generators, it risk, productivity, acquisition
     xMatters
By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
Tags : subcribers, email analytics, email acquisitions, subscriber lists, email marketing services/software, list management
     Act-On
By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
Tags : sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile
     Neustar
By: Cornerstone OnDemand     Published Date: Jan 31, 2018
Talent acquisition links different phases of the hiring process by implementing a more proactive strategy that leverages more robust software solutions to better discover, communicate with, and hire top talent. Using this approach enables companies to transition out of older recruiting models by using tools that facilitate a more streamlined, cost-effective approach towards recruiting, selecting, and hiring. Discover the five steps of an effective talent acquisition strategy.
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     Cornerstone OnDemand
By: Cornerstone OnDemand     Published Date: Jan 31, 2018
Over the past decade, talent management initiatives have become a critical priority for organizations. While CEOs see the business value of talent management— typically talent acquisition, learning, performance, talent mobility, compensation, and analytics—some organizations have found it challenging to quantify the business impact or return on such investments. If you are looking for help in building a talent management business case, this overview was created for you.
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     Cornerstone OnDemand
By: Cisco     Published Date: Sep 17, 2015
Vendors have differed in their approach to delivering on the promise of SDN. In this paper, we compare two such SDN platforms: Cisco’s Application-Centric Infrastructure (ACI) and VMware’s NSX platform.
Tags : datacenter, aci, enterprise, networking
     Cisco
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