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By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: Trend Micro     Published Date: Oct 12, 2012
The security software you choose for virtual environments will have a significant impact on your organization's return on investment.
Tags : information technology, security, software, trend micro
     Trend Micro
By: Trend Micro     Published Date: Oct 12, 2012
Download this free white paper to learn exactly what you need to avoid any trouble without sacrificing innovation or impeding the progress of your business today and in the future.
Tags : cloud computing, information security, information technology, trend micro, security
     Trend Micro
By: Trend Micro     Published Date: May 03, 2018
With the deadline to become GDPR-compliant fast approaching, privacy and security professionals must act now. However, the task feels overwhelming. Where should I start? What should I include as part of my strategy? Is there anything that I am forgetting? This report helps privacy and security professionals answer these questions and lays out the key milestones they must achieve to hit the May 2018 GDPR deadline.
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     Trend Micro
By: Trend Micro     Published Date: May 03, 2018
Hybrid cloud security is a hot topic, especially with the massive growth of public cloud providers like Amazon Web Services (AWS), Microsoft® Azure™ and Google Cloud. With the emergence of the hybrid cloud, where workloads are deployed across physical, virtual, and cloud, security professionals are constantly being challenged to evolve their security practices to adapt to this new architecture. Trend Micro Hybrid Cloud Security, powered by XGen™, takes a blended approach. It combines multiple cross-generational threat defense techniques for protecting hybrid environments. When one technique isn’t effective against a given threat, another will step in to eliminate the threat.
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     Trend Micro
By: Trend Micro     Published Date: May 03, 2018
Osterman Research wants to make it clear at the outset that we believe Microsoft Office 365 to be a robust and capable platform, one that will serve most organizations well. If your organization is using Office 365, we recommend you continue to do so. If you’re not using it, we recommend you consider it. Microsoft offers a large, varied and growing number of features and functions in Office 365, and at a wide range of price points that will satisfy different markets. Decision makers evaluating the efficacy of Office 365 to meet their business requirements must be aware of its shortcomings in the areas of data protection, archiving, security, encryption, authentication and eDiscovery (among others) covering workloads like Exchange Online, SharePoint Online, OneDrive for Business, Skype for Business, and Azure Active Directory. An awareness of these shortcomings enables decision makers to plan for the mitigations required to assure the proper business performance of Office 365.
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     Trend Micro
By: Trend Micro     Published Date: May 03, 2018
The evolution of cyber threats ad the cybercriminal community has evolved from the days of pranksters launching annoying viruses and spam that would be considered primitive today. While enterprises make concentrated efforts to protect their critical data, the lack of correlated and contextual network visibility can leave IT security organizations unable to prioritze the threats that matter the most.
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     Trend Micro
By: Trend Micro     Published Date: Aug 07, 2019
As the threat landscape evolves, organizations have accepted the fact that they have to take a more proactive detection approach to advanced threats rather than relying on traditional defenses. As a result, customers have turned to detection and response tools that allow for proactive “hunting” for Indicators of Attack (IoA) and reactive “sweeping” for indicators of compromise (IoCs). Once found, those tools are required to automatically respond to attacks or to at least provide for an action from the Incident Response (IR) staff. Unfortunately, due to the number and complexity of both these attacks and the detection/response tools, organizations struggle to hire enough qualified staff and stay on top of the discovered threats. This is compounded by a worldwide cybersecurity skills shortage. Managed detection and response (XDR) provides advanced threat hunting, detection, and response as a service to organizations that seek assistance for their own IR staff, or for those who wish to o
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     Trend Micro
By: Trend Micro Inc.     Published Date: Aug 25, 2011
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of choosing Trend Micro Enterprise Security for their complete content security protection.
Tags : trend micro, enterprise security, forrester, roi, total economic impactt, web security, vendor management savings, worry-free business security
     Trend Micro Inc.
By: Trend Micro Inc.     Published Date: Aug 25, 2011
This white paper reviews the challenges with endpoint security in virtualized environments - including the inherent risks of dynamic virtual machines and the resource impact of security software such as virus-scanners in multiple guest virtual machines, on a single physical host.
Tags : trend micro, antivirus, virtual datacenter, enterprise security, virtual machines, virtualization, internet content security, smart protection network
     Trend Micro Inc.
By: Trend Micro Inc.     Published Date: Sep 21, 2011
For cybercriminals, no business is too small to exploit. Albeit being under a relatively smaller spotlight than typical enterprises, small businesses can ill afford to take the threat cybercrimes pose for granted. Myths abound regarding small businesses' security but it's time to face the facts.
Tags : trend micro, security, small business, cybercrime, cloud security
     Trend Micro Inc.
By: Trend Micro Inc.     Published Date: Jun 06, 2012
In this brief video, Rik Ferguson explains how cybercriminals are infiltrating corporations for industrial espionage using mobile malware. (4:42)
Tags : security, mobile, trendmicro, trend micro, cyber criminals, espionage, malware, rik ferguson
     Trend Micro Inc.
By: Trend Micro SaaS     Published Date: Feb 20, 2009
Hosted, or "in-the-cloud", messaging security capabilities are becoming increasingly popular with organizations of all sizes. Some have already adopted hosted services, while others are becoming more receptive to the notion of using third party services to manage their security infrastructure than they were just a year ago. Particularly driven by the current economic recession, decision makers are realizing that hosted email security can provide a cost-effective solution while actually improving security.
Tags : saas, trend, trend micro, software as a service, on-premise, cloud, trendlabs, email security
     Trend Micro SaaS
By: Trend Micro SaaS     Published Date: Sep 22, 2009
Just about anybody with an email address knows about spam and spam filters-or at least they think they do. However, it is a complex subject, with far more to it than meets the eye. This Ferris Research white paper looks at spam: what it is, how it is sent, and how it is filtered. It unravels the complexities and gives an accessible, factual overview into the scourge of spam.
Tags : saas, trend, trend micro, phishing, spam filters, software as a service, trendlabs, email security
     Trend Micro SaaS
By: Trend Micro SPN     Published Date: Nov 24, 2009
A report sampling over 100 large enterprises that explores the types of cost savings that can be gained by employing a comprehensive content security solution with a cloud client architecture. The report concludes total savings of up to 40% can be achieved.
Tags : trend micro, trend, cloud-client, malware, anti-virus, hijacked, fraud, virus
     Trend Micro SPN
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
The greatest threat to enterprise data security comes from inside threats. Securing the enterprise requires an understanding of the data leak points, environment, people, and processes for managing sensitive information. This white paper explains how network-based and endpoint-based solutions can work together to provide the broadest protection available while ensuring scalability and manageability, and that employee productivity is not impacted.
Tags : trend micro, datadna, data leak, threat, leak, network boundaries, vulnerability threats, data leak
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Data breaches can carry very serious consequences, such as the revelation in February 2008 that that the Hannaford Brothers chain of supermarkets lost more than four million debit and credit card numbers to hackers. The bottom line is that organizations must implement Data Loss Prevention (DLP) systems to protect themselves against the growing array of threats they face from inadvertent and malicious data leaks from email, instant messaging and other systems.
Tags : trend micro, data breach, dlp, credit cards, breaches, data breaches, data loss prevention, dlp
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
In January of 2008, a random sample of online technical newsletter subscribers at midsize companies (100-5,000 employees) received an email invitation to participate in a survey about data protection solutions use at their organizations. The goal of the survey was to identify sources of and/or reasons for information security breaches, and to better understand how businesses are planning to protect themselves against data leaks. The following report presents top line results of the study.
Tags : trend micro, data breach, smb, midsize, breaches, data breaches, data loss prevention, dlp
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Companies rely on knowledge assets, such as product formulas and customer databases. VPNs and network monitors can protect proprietary information from outsiders; but, they won't do much to prevent access by internal users. With the popularity of wireless networks, USB drives and other portable devices, it's all too easy for insiders to leak key data. This white paper explains how Trend Micro LeakProof 3.0 protects sensitive data at rest, in use, and in motion.
Tags : trend micro, data breach, breaches, data breaches, data loss prevention, dlp, hackers, data leak
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Encryption will help to protect data against unauthorized access by outsiders from lost or stolen devices such as laptops, thumb drives, and other removable media. But it does not protect against the insider threat-employees and contractors with authorized access to data who mistakenly or maliciously leak your most valuable assets.
Tags : trend micro, encryption, laptop, ediscovery, e-discovery, data protection, threats, leaks
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Nov 12, 2009
Securing the Physical, Virtual, Cloud Continuum Virtualization and cloud computing are radically altering data center operations. In this webinar, Ted Ritter, Senior Research Analyst at Nemertes Research, and Harish Agastya, Director of Product Marketing at Trend Micro, discuss the rise of virtualization and cloud computing and the impact this is having on security best practices and next-generation security technologies.
Tags : trend micro, trend, cloud-client, malware, anti-virus, hijacked, fraud, virus
     Trend Micro, Inc.
By: Trend Micro, Inc.     Published Date: Jul 19, 2011
Maintain visibility and control, regardless of device or OS. The consumerisation of enterprise information technology is one of the most significant security concerns today. Gartner's Analyst Ken Delaney explains the impact of consumerisation on enterprise IT.
Tags : trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia
     Trend Micro, Inc.
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Tags : public relations, marketing, martech, pr strategy
     TrendKite
By: TrendKite     Published Date: Jun 15, 2018
How can you plan more certainty into your PR practice? Break down silos, hone processes, and measure bottom-line business value. Public relations is entering an era of unprecedented challenge — and unprecedented opportunity. Digital technologies are rocking every boat, from consumer behaviors, to B2B decision-making, to the nature and reputation of media itself. Today, every discipline is being buffeted by continual change and performance pressure. But the convergence of key trends poses a particular set of challenges for public relations.
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     TrendKite
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