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By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
Tags : godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
Tags : godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management
     Godfrey
By: HP - Enterprise     Published Date: Oct 23, 2008
Fortify's report summarizes electronic as well as traditional methods of voting including absentee ballots.  This voting guide will provide recommendations for voters who want to make sure their vote counts and for federal and state governments on how to devise efficient and accurate voting processes and systems.
Tags : fortify, application security, security risks, voting, fortify, fortify software, election process, local government
     HP - Enterprise
By: Dell     Published Date: Oct 23, 2008
ITIL has proven to be a veritable blueprint for repeatable best practices in the data center. Windows Vista migration features provide support for ITIL fundamental operations, as you’ll hear about in this informative podcast with Dell ITIL expert Don Bui.
Tags : dell, itil fundamental operations, itil vista migration, windows vista migration
     Dell
By: Dell     Published Date: Oct 23, 2008
The Dell Deployment Optimization Calculator is a TCO tool designed to analyze current PC deployment practices, make recommendations and quantify the value of improving practices.
Tags : dell, deployment optimization calculator, deployment assessment, deployment optimization practices
     Dell
By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
Tags : waymedia, mobile marketing, sms, interactive marketing
     Waymedia
By: Dell     Published Date: Oct 21, 2008
Practicing good image management is important in any customer's OS environment, but it comes even more into focus as companies prepare for a migration to Windows Vista.
Tags : dell, image management, company image for vista migration., security
     Dell
By: SyberWorks     Published Date: Oct 21, 2008
The e-Learning industry has grown tremendously since the early days of computers and the Internet. Today there are lots of products and services out in the market place from which to choose. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. The document is not meant to be the complete source of information on e-Learning nor will these guidelines be suitable for every single situation. This white paper has been created as a learning aid help you get started. These findings represent the research, experience, and techniques gleaned from working in e-Learning since its infancy in the late 80’s to today. At the end of the paper, Bob Goldschneider, Director of Business Development at SyberWorks, Inc., will provide a summary and closing remarks.
Tags : syberworks, e-learning, internet, aicc, scorm, learning management systems, learning management system, e-learning
     SyberWorks
By: SyberWorks     Published Date: Oct 21, 2008
In most cases, the biggest quandary an organization must solve is to put together a rational, i.e., a cost justified, business case why they should spend capital to invest in a learning management system. The focus of this white paper will outline the benefits of web-based training along with a practical framework for developing ROI when looking at the cost of traditional training methods verses e-Learning.
Tags : syberworks, e-learning, roi, global workforce, just-in-time learning, learning management systems, learning management system, e-learning
     SyberWorks
By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
Tags : leadlife solutions, demand generation, revenue retention, lead generation & automation
     LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
Tags : leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar, lead generation & automation
     LeadLife Solutions
By: Dell     Published Date: Oct 20, 2008
Dell has improved PC deployment activities through patent-pending automation technology and offers an array of services from planning a Windows Vista migration to post-deployment management.
Tags : dell, deploying vista, dell deployment framework, dell deployment model, deployment automation toolset, optimized deployment, security
     Dell
By: Dell     Published Date: Oct 20, 2008
Dell can help corporations to properly dispose of old PCs in a secure and cost-effective manner that is also environmentally friendly.
Tags : dell, hardware asset recovery, safe hardware disposal, asset recovery, environmental liability, dell asset recovery services, security
     Dell
By: Dell     Published Date: Oct 20, 2008
Windows Vista includes deployment tools that help you manage your migration. Dell Services extends the reach of those tools with time-saving automated deployments based on best practices.
Tags : dell, automated deployment, deployment tools, dell deployment services, vista deployment enhancements
     Dell
By: Lumension     Published Date: Oct 17, 2008
Vulnerability management can be a powerful means toward reducing the threat surface within an enterprise IT environment. But because vulnerability management technology has been around in some form or another for so long there has been plenty of time for the din of marketing-speak from various vendors to confuse users about the true nature of vulnerability management tools and practices.
Tags : lumension, it environment
     Lumension
By: Lumension     Published Date: Oct 17, 2008
The realities of security and compliance have changed considerably since patch management faced its first big paradigm shift some years ago. At that time many organizations wrestled with the transition from manual patching and remediation to an automated process. Of course, nothing in security is ever static, so it is no surprise that patch management has continued to evolve since then. Though still automated, today’s best patch management tools and techniques are significantly different from their predecessors. In this whitepaper, Lumension Security’s Matt Mosher, Senior Vice President of the Americas, gives an historical perspective on how this evolution unfolded and why it is important for organizations to evolve their patch management technology in order to remain on top of increasing security attacks.
Tags : lumension, unix, linux, web 2.0, windows, cve
     Lumension
By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
Tags : best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales
     Citrix Online
By: HP - Enterprise     Published Date: Oct 16, 2008
If your company stores or processes credit card information, you must be able to demonstrate compliance with the Payment Card Industry (PCI) Data Security Standards (DSS). These standards include requirements for security management, policies, procedures, network architecture, design, and other critical protective measures. They also include one very prescriptive requirement:  Section 6.6 mandates that organizations secure all Web applications by conducting a code review or installing an application layer firewall. Companies have had a very difficult time passing the other parts of Section 6 and they have experienced a rising number of data breaches. Unless companies take 6.6 seriously, PCI compliance failure rates, and data breaches, will continue to grow.  Read this whitepaper to gain an overview of best practices to pass Section 6.6 and an understanding of the technology available to you.
Tags : business risk, security, application security, audit, risk, vulnerabilities, fortify, fortify software
     HP - Enterprise
By: HP - Enterprise     Published Date: Oct 16, 2008
Is open source secure? How much business risk is introduced with it?  Fortify surveyed the open source community for an answer and revealed that open source projects lack the three essential elements of security:  people, process and technology.  Read this research to discover what actions can reduce these risks within your organization.
Tags : fortify, open source, business risk, security, application security, audit, risk, vulnerabilities
     HP - Enterprise
By: MessageLabs     Published Date: Oct 15, 2008
Failure to strategically manage email can be costly for any businesses. Learn about the risks of poor email management, and how to implement a comprehensive, best practices-based email retention policy.  Enforce your policy by implementing MessageLabs Managed Email Archiving Service to minimize email risks and maximize compliance with organizational, legal, and regulatory rules.  
Tags : messagelabs, email retention, archiving, risk, compliance
     MessageLabs
By: Progress Software BTA Financial     Published Date: Oct 15, 2008
This Assessment Guide helps you to create a high-level overview for each business-critical application, detailing the context of the application, highlighting risk factors and overall effectiveness of each application. This assessment, in turn, will provide a foundation for further investigation and actions to optimize the outcomes of your business-critical transactions and mitigate risk.
Tags : soa risks, application risks, integration risks, actional, application assessment, progress software, soa infrastructure, soa security
     Progress Software BTA Financial
By: Progress Software BTA Telecommunications     Published Date: Oct 15, 2008
This Assessment Guide helps you to create a high-level overview for each business-critical application, detailing the context of the application, highlighting risk factors and overall effectiveness of each application. This assessment, in turn, will provide a foundation for further investigation and actions to optimize the outcomes of your business-critical transactions and mitigate risk.
Tags : soa risks, application risks, integration risks, actional, application assessment, progress software, soa infrastructure, soa security
     Progress Software BTA Telecommunications
By: BlackBerry     Published Date: Oct 12, 2008
The healthcare industry has lagged behind other industry sectors in adopting wireless technologies. Is the problem one of functionality, reliability or suitability to the required tasks? Or, is it simply the conservative nature of healthcare, where a solution must be of proven value and unassail-able virtue before investments are made and policies are changed. This paper examines the characteristics of wireless mobility solutions and considers how effectively these solutions meet healthcare industry requirements.
Tags : blackberry, healthcare, voip, smartphones, it communication, microsoft exchange, mobile device management, mobile device management software
     BlackBerry
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