RSS feed Get our RSS feed

News by Topic

ads

Results 51 - 75 of 1484Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
     Adobe
By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
Tags : 
     Adobe
By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Sep 12, 2017
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: · Bring marketers, creatives, IT, and data analysts together to ensure success · Save money and time while improving engagement and conversion · Customize multiple versions of one campaign and serve ads with strong creative in real time"
Tags : 
     Adobe
By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
Tags : 
     Adobe
By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
Tags : 
     Adobe
By: AdReady     Published Date: Aug 27, 2009
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.
Tags : search, banner, banner ads, search engine, adready, click-through rate, ctr, roi
     AdReady
By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
Tags : retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting, emerging marketing, social media, marketing research
     AdRoll
By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
Tags : instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram, emerging marketing, social media
     AdRoll
By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
Tags : adroll, marketing, account based marketing, abm, target accounts, onboarding, leads, emerging marketing
     AdRoll
By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
Tags : 
     AdRoll
By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
Tags : cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, business intelligence
     Advertising.com Sponsored Listings
By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
Tags : cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, interactive marketing
     Advertising.com Sponsored Listings
By: Ahead     Published Date: Nov 15, 2018
Many enterprises have successfully integrated VMware tools into their environments and are now looking to reap the benefits of the cloud. But this migration isn’t as easy as flipping a switch, especially if you’re looking to continue running your VMware environment. The ability to utilize your existing VMware tools on an AWS platform can result in a more cost-effective, simplified cloud experience, allowing organizations to begin their cloud journey by moving workloads closer to native cloud services. In this document, we will review ideal use cases for VMware on AWS (VMC).
Tags : 
     Ahead
By: Akamai     Published Date: Mar 08, 2017
Video leads mobile data traffic. Read this infographic to find out more facts about video and mobile data traffic.
Tags : video, mobile data traffic, mobile data, mobile video, infographic
     Akamai
By: Akamai     Published Date: Mar 08, 2017
Read on to see how you can leverage the best in class performance that leads to the highest quality, recognized reliability, and the largest globally distributed infrastructure for the greatest scale.
Tags : ott, over-the-top, reliability, quality, engagement, broadband, content, high quality
     Akamai
By: Akamai     Published Date: Mar 08, 2017
This whitepaper discusses why speed, or throughput, is so critical for today’s Internet users, provides a historical perspective on the Internet’s TCP protocol underpinning and describes how the FastTCP protocol addresses the needs of today’s Internet.
Tags : online video, online video quality, speed, internet, reliability
     Akamai
By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
Tags : akamai, akamai gaming, infrastructure, distribution channel, technological advancements
     Akamai Technologies
By: Akamai Technologies     Published Date: Nov 14, 2018
Delivering a hit PC game isn’t easy. You’ve got to worry about frictions like slow downloads, unstable connections, and security flaws — any of which can cause players to abandon for good and doom your game to failure. Akamai’s Quick Start Guide: Global Game Launch, PC Edition can take some of the complexity— and anxiety— out of your next game launch. You’ll learn how Akamai can help you succeed at each of the four key steps of game release — Develop, Promote, Deliver, and Play — so you can keep your players engaged with a seamless, secure game experience.
Tags : 
     Akamai Technologies
By: ALE     Published Date: Jan 10, 2019
Departments of roads and highways around the world have begun to implement technology solutions to improve the safety of their highways, lessen congestion and manage traffic more efficiently. Intelligent Transport Systems (ITS), as these systems are known, require reliable, secure and scalable networks to link cameras, sensors, signage, signaling and vehicles to remote data centers and operation centers. These networks will be deployed in harsh environments and will pose their own unique challenges to operate, maintain and manage. In this application note, we will present the unique requirements of ITS networks and discuss how AlcatelLucent Enterprise products and technologies not only meet today’s ITS requirements, but are designed to grow and scale to meet tomorrow’s as well.
Tags : 
     ALE
By: Alert Logic     Published Date: Jun 12, 2014
In a relatively short time, cloud computing, specifically Infrastructure-as a-Service, has shifted from a new but unproven approach to an accepted, even inevitable, model. Driven by flexibility and efficiency, the question facing most organizations is not whether the cloud is part of their infrastructure plans, but which applications and workloads to move to the cloud and when. But even as the benefits of cloud and hosted models have become apparent, concerns persist about security, and an assumption lingers that the cloud is inherently less secure than an enterprise data center environment.
Tags : cloud security, public cloud, amazon web services, cloud pci, secure cloud, security
     Alert Logic
By: Alteryx, Inc.     Published Date: Apr 21, 2017
Data Analytics has become critical for many business decision makers. However, many of these managers and data analysts still rely on spreadsheets and other legacy-era tools that fall far short of current needs. As a result, they also rely heavily on a virtual army of data specialists and scientists, working under the auspices of a centralized analytics group, to prepare, blend, analyze, and even report on the critical data they need for decision making. Download this new paper to get the details behind self-service data analytics, and how it lets business analysts: Take charge of the entire analytical process, instead of relying on other departments Overcome limitations of legacy tools to save time and prevent errors Make more comprehensive and insightful business decisions at speed
Tags : 
     Alteryx, Inc.
By: Alteryx, Inc.     Published Date: Sep 06, 2017
From small organizations using spreadsheets and visual discovery tools to large enterprises trying to improve data quality and delivery, data preparation difficulties are a major concern. Download your complimentary copy of the full report so you can tackle your data preparation challenges.
Tags : 
     Alteryx, Inc.
By: Alteryx, Inc.     Published Date: Sep 07, 2017
Download this IDC InfoBrief to get the full details of the survey, and understand the impact that advanced spreadsheet usage is having on the data preparation and analytic processes throughout organizations.
Tags : 
     Alteryx, Inc.
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics