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By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Jul 12, 2017
This digibook contains a step-by-step guide to leading process management and overcoming the cultural and procedural challenges, with case studies and examples of how smart CFOs are leading the transformation of their enterprises.
Tags : digital transformation, digibook, process management
     Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
By: CollabNet     Published Date: Dec 20, 2011
Transformation begins high in the organization with the decision to change -- to break out of the status quo and turn Application Lifecycle Management into a strategic advantage. A common Application Lifecycle Management platform provides the benefits enterprises need today-real time visibility and traceability, collaboration across stakeholders and process automation that leads to improved quality, time to market.
Tags : alm, software development, application lifecycle management, dev teams, collaboration, automation, agile, continuous integration
     CollabNet
By: gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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     gyro
By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
Tags : advertising, humor, qualitative research, quantitative research, b2b advertising
     gyro
By: Act-On     Published Date: Apr 20, 2015
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Tags : act-on, marketing, automation, business, crm, efficiency, sales, internet marketing
     Act-On
By: Equinix     Published Date: Oct 27, 2014
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
Tags : data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity
     Equinix
By: Equinix     Published Date: Mar 26, 2015
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
Tags : end-users, application performance, strategic data center approach, application optimization, it costs
     Equinix
By: IBM     Published Date: Aug 09, 2018
A Frost & Sullivan survey of 260 senior IT executives reveals why companies are using cloud managed services for SAP or Oracle workloads.
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     IBM
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
Tags : business technology, customer engagement, customer experience, cios
     Netsuite DWASF Leads Display Q1 2015
By: HERE Technologies     Published Date: Nov 07, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in African and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As one of the world’s leading location platform in 2018, HERE shares location data, insights, tools and services to keep people and traffic flowing through cities and countries around the world. This eBook explains how accurate traffic data can help megacities of today and the future.
Tags : public sector, urbanization, traffic management
     HERE Technologies
By: Oracle Hospitality - S&E     Published Date: May 09, 2017
Web and mobile technologies are changing the way people live. The good news for the sports and entertainment industry is that web and mobile technologies can help you engage with your customers like never before. That engagement leads to greater loyalty and improved revenues and profitability for your business. Oracle Hospitality provides technology to some of the world’s most successful stadiums and arenas. This paper shares 20 ideas for how your venue can leverage web and mobile technologies today and into the future.
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     Oracle Hospitality - S&E
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time
     ReadyTalk
By: Sage FAS Fixed Assets     Published Date: Apr 11, 2011
Learn how a complete fixed asset solution can help save your company time and money.
Tags : spreadsheets, fixed asset management, sage fas, financial tracking, financial analysis, sarbanes-oxley, financial data
     Sage FAS Fixed Assets
By: Sage     Published Date: Mar 26, 2014
Spreadsheets have become one of the most prevalent software applications used by businesses. They are used for everything from simple calculations to impromptu databases. While inherently useful, spreadsheets are frequently used for tasks in which they are ill-suited. In fact, too many companies overlook the importance of accurate fixed asset tracking and rely on spreadsheets to track value, depreciation, and tax calculations. Unwittingly, this results in the direct loss of money and time.
Tags : sage, fixed assets, spreadsheets, tax payments, sarbanes-oxley, depreciation, tracking, planning
     Sage
By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : demand generation, marketing, marketing programs, b2b, leads, lead generation, website/graphic design, business intelligence
     Act-On
By: Bluecore     Published Date: May 14, 2018
It’s easy to think of June as the calm before the retail storm of the back to school season, but it actually offers a lucrative opportunity to attract consumers shopping for the dads and grads in their lives. And while it might not be the biggest of retail spending holidays, the $21.1 billion consumers spent on Father’s Day and graduations in 2017 indicates that celebrating dads and grads is no joke. So what can you do to knock it out of the park this June? We’ve got your back with a special Dads & Grads edition of our Rethinking Retail Playbook, featuring five ideas to help you drive more revenue and increase stickiness with shoppers. Here’s what it takes.
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     Bluecore
By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
Tags : data, sales, marketing, relationship management, suppliers, customers, finance, compliance
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Jul 15, 2015
We’ve all heard of data-driven marketing. Learn how to be data-inspired.
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     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Jul 15, 2015
It’s not just about getting prospects ready for sales. Get sales ready for prospects.
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     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 30, 2015
It’s not just about getting prospects ready for sales. Get sales ready for prospects.
Tags : hoover, sales acceleration, data, lead generation
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Feb 03, 2016
It’s not just about getting prospects ready for sales. Get sales ready for prospects. Marketers typically think of sales acceleration as abbreviating the time is takes to make a lead-sales ready. We think it’s time to extend the concept to include what we can do to help sales close on the deal faster.
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     Dun & Bradstreet
By: Fathom SEO     Published Date: Jan 28, 2008
Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
Tags : video marketing, youtube, online video, online movie, online sales, web video, lead generation, sales
     Fathom SEO
By: Oracle     Published Date: Oct 20, 2017
Ms. Pot’Vin-Gorman will discuss the challenges and strategies for navigating the transition to a cloud environment from the DBA’s perspective. She will include a look at how DBAs perceive these changes and challenges versus some of the realities of how their role and organization are impacted. This webcast will also cover considerations to successfully manage the change and achieve the greatest benefit from the migration to cloud. For database teams either planning to migrate workloads to cloud, or who are embarking on a path cloud, this is not a webcast you should miss!
Tags : 
     Oracle
By: Seismic     Published Date: May 14, 2019
Content is the backbone of marketing departments across the globe. Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment. So, what's the problem you ask? The problem is that leads don't necessarily translate to revenue. For content to truly be worth the investment, it needs to result in a measurable return. This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
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     Seismic
By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty
     Marketo
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