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By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
Tags : marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
Tags : lead generation, marketing, blogging, email marketing, paid programs, optimization
     Marketo
By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
Tags : marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy, email marketing, emerging marketing
     Marketo
By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
By: Fitbit     Published Date: Jan 23, 2018
Don’t look work get in the way of being your healthiest and happiest self! There are loads of ways to stay active at work, no matter what the scenario. Desk jobs, lunch breaks, marathon business trips—we’ve got you covered. Read on to discover how to fit more exercise into your work day.
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     Fitbit
By: Intel     Published Date: Aug 26, 2019
Distributed cloud architectures will play an important role in Communication Service Providers’ network transformations. The distributed cloud will be made of numerous edge locations, from the customer premises to mobile base stations to central offices, each of which has its benefits and constraints. CSPs will need to consider attributes such as performance, availability, security, integration, and data and traffic volume to optimize the infrastructure for a myriad of workloads. Learn more about Heavy Reading’s survey results on CSPs adopting a distributed cloud strategy and delivering new services in this white paper.
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     Intel
By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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     AdRoll
By: Dell EMC     Published Date: Mar 18, 2016
This white paper provides an introduction to the EMC Isilon scale-out data lake as the key enabler to store, manage, and protect unstructured data for traditional and emerging workloads. Business decision makers and architects can leverage the information provided here to make key strategy and implementation decisions for their storage infrastructure.
Tags : emc, emc isilon, data lake, storage, network, unstructured data
     Dell EMC
By: Insight Software     Published Date: May 22, 2018
My Final Farewell - A Tribute To Excel Before we part ways, I must, must, must make sure you have this whole piece straight. As a former accountant myself, I truly do understand the reliance on spreadsheets. It is not my intention to remove spreadsheets entirely from your organization. Excel certainly has a number of excellent qualities that have served us well for years. My true intention with this elaborate work of entertainment is to inform. The rest is really up to you. For more information or just for fun, visit gohubble.com
Tags : organization, spreadsheets, hubble, excel
     Insight Software
By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
Tags : digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
     Monotype
By: FRx Software     Published Date: Aug 21, 2009
Ultimately, it all adds up to one thing: lack of control. You need more control over the amount of time it takes to put the budget together, more control over how long it takes to make a change in the budget whenever it's needed, more control over the accuracy of the data, and more control over who can access that data.
Tags : budgeting, budget, excel, accounting, finance, frx software, enterprise resource planning, erp
     FRx Software
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jun 10, 2015
The majority of enterprise software is now consumed via SaaS or cloud deployments. Despite a perception of simplicity in software acquisition, many cloud contracts require all the rigor and due diligence of contracts for on-premises licensed software. The Enterprise Cloud Buyer's Bill of Rights provides a tool for clients and vendors to change the tenor of contract negotiations from user subservience to an equal and collaborative long-term partnership.
Tags : business management software, cloud erp, erp, business software, accounting software, business accounting software, cloud financials, small business software
     Netsuite DWASF Leads Display Q1 2015
By: Marketo     Published Date: Jul 25, 2016
To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find: -The key high level metrics to track as you run reports -When to examine programs over time -Our 8 most essential reports, from top-funnel lead analysis to complex opportunity
Tags : marketo, marketing, marketers, reporting, analytics, metrics, leads, lead analysis
     Marketo
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
How often do prospects fill out a form on your site, but lose interest by the time your sales team responds? A sale is 22 times more likely to happen when you make contact within 5 minutes. Learn how to respond instantly to web leads in this guide.
Tags : inbound, lead, sales, lead response, lead generation, crm & customer care
     Ifbyphone, Inc.
By: Wildfire Interactive     Published Date: Jun 14, 2012
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
Tags : facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
     Wildfire Interactive
By: Carbonite     Published Date: Oct 05, 2017
Not long ago, the biggest concern for IT decision makers considering moving workloads to the cloud was security. That’s no longer the case. Today, the main obstacle to cloud adoption is different but familiar: the pain of migrating data. Traditional data migration causes major headaches: • Hours or days of downtime while servers replicate and stakeholders verify functionality • Data loss and migration failures due to inadequate tools and inability to test • Key internal resources diverted from strategic initiatives
Tags : data migration, cloud security, carbonite, data security, cloud platform, cloud adoption
     Carbonite
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
For sales teams to be successful in the age of the customer, they need tools that help them close more deals, faster. Some CRM tools are underused because they’re not geared to helping reps sell in the modern era. This may be because they’re complicated to use; because they’re isolated from the apps your reps use every day; or because they don’t give reps the information they need. Today, sales automation is not (just) about managing accounts, contacts, and activities. It’s about gaining insight that provides a competitive edge, having access to predictive information, being able to collaborate in real time, creating quotes in front of the customer, updating forecasts. All at any time, from any place, using mobile devices—all helping to drive sales and pipeline.
Tags : sales, mobile, analytics, customer data, sales automation, accounts, contacts, predictive information
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: IBM     Published Date: Jun 26, 2017
IBM leads the pack as Forrester Research stacks up 14 case management software vendors and ranks their soutions on 21 criteria. Learn what selection criteria are important for choosing a Dynamic Case Manager vendor and how leaders stand out due to to sophistication in technology.
Tags : forrester, the forrester wave, case management, ibm, software
     IBM
By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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     Adobe
By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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     Adobe
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