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By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
Tags : silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
     Silverpop Engage B2B
By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, email marketing services/software
     Webtrends
By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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     Adobe
By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
Tags : marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
     Location3
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Absolute Software     Published Date: Feb 14, 2012
Alice Owen, Executive Director of Technology for Irving Independent School District, discusses how she effectively secures and tracks her district's 12,000 computers. Leonard Niebo, Director of IT for Brick Township Public Schools leads our discussion on overcoming the roadblocks of a manual auditing process, specialized computing needs and incidents of loss and theft.
Tags : securing, tracking, laptops, irving, security
     Absolute Software
By: Unit4     Published Date: Feb 18, 2019
Looking to enhance productivity and efficiency across your people-centered services organization? A Professional Services Automation (PSA) solution can have an enormous impact. This eGuide is a must read for PSO professionals weighing up its benefits. Download it to discover why and how professional services firms are implementing PSA, to learn the major difference those PSA tools are making, and to get a checklist for selecting the right PSA solution for your business.
Tags : psa, psa tools, productivity, professional services automation, productivity, pso, professional services organization
     Unit4
By: TRUSTe     Published Date: Jul 24, 2009
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more. See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
Tags : truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste
     TRUSTe
By: F5 Networks Inc     Published Date: Dec 08, 2017
The NSA’s Information Assurance Directorate left many people scratching their heads in the winter of 2015. The directive instructed those that follow its guidelines to postpone moving from RSA cryptography to elliptic curve cryptography (ECC) if they hadn’t already done so. “For those partners and vendors that have not yet made the transition to Suite B elliptic curve algorithms, we recommend not making a significant expenditure to do so at this point but instead to prepare for the upcoming quantum-resistant algorithm transition.” The timing of the announcement was curious. Many in the crypto community wondered if there had been a quantum computing breakthrough significant enough to warrant the NSA’s concern. A likely candidate for such a breakthrough came from the University of New South Wales, Australia, where researchers announced that they’d achieved quantum effects in silicon, which would be a massive jump forward for quantum computing.
Tags : quantum computing, quantum, computing, browser encryption. encryptionm
     F5 Networks Inc
By: Domo     Published Date: Dec 18, 2015
Domo brings data from any system, spreadsheet or application into a single real-time platform. Decision makers can access the data they need, when they need it, without having to wait on any reports. And it completely transforms the way you manage business.
Tags : domo, spreadsheet, system, application, platform, data
     Domo
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
A detailed TCO evaluation shows cloud-based solutions can deliver significant savings compared to on-premises business applications.
Tags : mid-market enterprises, small business, cloud-based solutions, tco benefits, cloud computing, business applications
     Netsuite DWASF Leads Display Q1 2015
By: Canon Solutions America     Published Date: May 24, 2019
You’ve heard the horror stories about new presses sitting idle, hot new trends that suddenly turn cold, and print shop owners who get in over their heads. This guide can help you make the right choices for a new line of service, and avoid the ones that you may regret down the road.
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     Canon Solutions America
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
Tags : connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads, lead generation & automation
     CDI
By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules
     ActiveProspect, Inc.
By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules
     ActiveProspect, Inc.
By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Investing in talent management software leads to bottom line results, but only if you’ve identified your company’s needs and goals, and know what questions to ask vendors. Instead of taking a “shop ‘till you drop” approach (where you risk looking forever, but end up with nothing except headaches and wasted resources), check out this how-to guide for successfully finding the right talent management tools to truly implement your company’s vision!
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     Cornerstone OnDemand
By: BMC Software     Published Date: Dec 21, 2011
Read this whitepaper to find out just how valuable a consolidation effort can be.
Tags : consolidate, schedulers, infrastructure, enterprise, workloads, enterprise workload, mttr, unified solution
     BMC Software
By: Marketo     Published Date: Jul 13, 2015
Download this ebook to learn more about creating a lead nurturing strategy.
Tags : lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm
     Marketo
By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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     Intercom
By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance
     SurveyMonkey
By: TeamQuest     Published Date: Jul 11, 2014
It is very common for an IT organization to manage system performance in a reactionary fashion, analyzing and correcting performance problems as users report them. When problems occur, hopefully system administrators have tools necessary to quickly analyze and remedy the situation. In a perfect world, administrators prepare in advance in order to avoid performance bottlenecks altogether, using capacity planning tools to predict in advance how servers should be configured to adequately handle future workloads.
Tags : teamquest, capacity planning, system performance, administrators, workloads
     TeamQuest
By: Intercom     Published Date: Apr 05, 2018
Until relatively recently, salespeople were not too enthusiastic about the idea of using live chat for sales. We saw it as taking away our power to prioritize our time for leads and instead gave that power to whoever happens to be online at that moment.
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     Intercom
By: HotSchedules     Published Date: Mar 28, 2019
Let’s just say it — inefficient restaurant employee scheduling practices can be Hell for managers. Trying to manage schedules with spreadsheets, sticky notes, missed phone calls and text messages isn’t just source of pain for your employees — it can also do more damage to your business than you might expect, including unnecessary labor spend, increased employee turnover and decreased customer satisfaction. In this eBook, we’re going to take a journey through the 9 Circles of Restaurant Employee Scheduling Hell and outline tangible paths to scheduling and labor management salvation.
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     HotSchedules
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