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By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
Tags : advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment, e-commerce solutions
     Advertise.com
By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the worldís most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiserís Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
Tags : technology, clustrix, online advertising, real time bidding, database, analytics
     Clustrix
By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers ó people who ďLikeĒ or ďFollowĒ a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Tags : swyft, branding, brand advocates, consumer, purchase intent, content, media
     Monotype
By: Oath     Published Date: Nov 28, 2017
Video is evolving fast, and advertisers want high viewability with completion rates. See how you can deliver with ad fraud prevention, transparency, and the right programmatic partners. Scale your video inventory effectively to make the most revenue. Download now.
Tags : 
     Oath
By: Adaptive Growth     Published Date: Mar 12, 2008
ERP system acquisition projects are rarely deemed to fail.  All the well-advertised failures come later, during implementation and afterward.  Nevertheless, the seeds of these failures are invariably planted in the earliest stages of ERP acquisition planning.
Tags : erp, adaptive growth, project management, enterprise applications, enterprise resource planning, adaptivegrowth
     Adaptive Growth
By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible Ė across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
Tags : programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
     Turn
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
     Turn
By: Oath     Published Date: Nov 28, 2017
The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers. Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.
Tags : 
     Oath
By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, itís here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. Itís become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
Tags : downloads, best practices, network management, solutions, technology, advertising
     Cyphort
By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Tags : roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research
     Vision Critical
By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, itís important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
     MoreVisibility
By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
     Flimp Media
By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether youíre new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Tags : display advertising, quantcast, rtb, advertiser solutions, emerging marketing, business intelligence, market research
     Quantcast
By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
Tags : online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
     Bronto
By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
Tags : display advertising, display viewability, advertising ecosystem, business intelligence, market research
     Quantcast
By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable itís been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
Tags : retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting, emerging marketing, social media, marketing research
     AdRoll
By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiserís Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media marketing, advertising, digital marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. Itís a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : attribution, adroll, performance marketing, advertising
     AdRoll
By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Tags : search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
     Mediative
By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
Tags : aprimo, financial system, auditing process, prioritize marketing programs
     Aprimo, Inc.
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
     Turn
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