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By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : digital, pharma, social media, advertising, fda, brand, consumer, drug
     QuantumMethod
By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
Tags : instagram, social media marketing, advertising, digital marketing, emerging marketing, social media, internet marketing
     AdRoll
By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services. Sponsored by: HPE and Intel®
Tags : best practices, intel, hpe, data, technology, opportunities, advertising, intelligent services
     Hewlett Packard Enterprise
By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
     Acxiom Corporation
By: Sitecore     Published Date: Feb 26, 2016
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
Tags : digital advertising, commerce, business optimization, content delivery, content management systems, interactive marketing
     Sitecore
By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
     Adobe
By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
Tags : demandware, social, millennials, impressions, social media, social influence
     Salesforce Commerce Cloud
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing, online video marketing
     Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies, internet marketing
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing, online video marketing
     Equinix
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, internet marketing
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing, online video marketing
     Equinix
By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
Tags : akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
     Akamai
By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
Tags : technology, clustrix, online advertising, real time bidding, database, analytics
     Clustrix
By: Clustrix     Published Date: Oct 08, 2013
This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.
Tags : technology, clustrix, online advertising, real time bidding, database, analytics, smart data, applications
     Clustrix
By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
     Brightcove
By: Code42     Published Date: Oct 06, 2014
What if one sync/share technology worked to protect and distribute your ideas—no matter how big or how far?
Tags : code 42 software, enterprise sync, share flexibility, share app, cloud strategies, shareplan
     Code42
By: Dun & Bradstreet     Published Date: Jun 08, 2016
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
Tags : 
     Dun & Bradstreet
By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details the mobile ads landscape and the role of social media within it.
Tags : mobile adverting, mobile ads, social media ads, social ads, social advertising, social media advertising
     Sprinklr
By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that discusses the need for paid advertising with the rising decline of organic reach.
Tags : paid ads, paid advertising, paid social advertising, facebook advertising, facebook ads, youtube ads, twitter ads, twitter advertising
     Sprinklr
By: Sprinklr     Published Date: Nov 22, 2016
You’ll learn some handy information in this guide, including: - Why your company should be thinking about LinkedIn ads. - How HSBC and Nissan are running successful campaigns on LinkedIn. - Actionable advice for taking your first steps, courtesy of thought leaders who live and breathe LinkedIn.
Tags : social ads, social advertising, social media advertising, linkedin ads, linkedin advertising.
     Sprinklr
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