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By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting, interactive marketing, branding
     GumGum
By: SolveMediaInc     Published Date: Sep 04, 2013
A Deep Dive into Native Advertising: Advertising That Gives Back to the Consumer
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     SolveMediaInc
By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : marketo, digital, advertising, guide, strategy, internet marketing, crm & customer care
     Marketo
By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
     Marketo
By: Intercom     Published Date: Apr 05, 2018
Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do you advertise profitably? It begins with metrics.
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     Intercom
By: Intercom     Published Date: Apr 05, 2018
Thereís a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns Ė and it could be putting a ceiling on their growth.
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     Intercom
By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage itís likely youíre missing out on high intent conversion opportunities.
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     Intercom
By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startupís growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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     Intercom
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation
     AdAgility
By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : programmatic, digital advertising, b2b marketing, marketing data, social media, web analytics, business intelligence, social media marketing
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, youíll learn exactly what programmatic is, why you need it, how it works, and why thereís no looking back when planning youíre next great ad campaign.
Tags : programmatic, digital advertising, audience data, adtech buying, interactive/pr agencies, web analytics, customer experience/engagement, social media marketing
     Dun & Bradstreet
By: Kenshoo     Published Date: Oct 30, 2012
Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.
Tags : kenshoo, facebook, advertising, advertising ads, facebook advertising, global games, advertising agencies, internet marketing
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
Tags : kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.
Tags : best practices, kenshoo, holiday season, search engine advertising, impressions, clicks, holiday season, search marketing
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.
Tags : kenshoo, search advertising, clicks, impressions, search advertising, marketing metrics, search marketing agencies, internet marketing
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
Tags : kenshoo, 2012 uk christmas, online retail, e-commerce, shopping, search marketing, advertising, online advertising
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
Tags : kenshoo, facebook, targeting, facebook ads, gender targeting, social networks, user engagement, emerging marketing
     Kenshoo
By: Kenshoo     Published Date: Oct 30, 2012
Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.
Tags : kenshoo, 2012 e-commerce, best practices, search marketing, clicks, impressions, search advertising, internet marketing
     Kenshoo
By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media
     Flimp Media
By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click
     Click Forensics
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
     Ensight
By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
Tags : marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid
     Marchex
By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
Tags : mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google
     MoreVisibility
By: iCims     Published Date: Aug 16, 2013
iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
     iCims
By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform makes hiring millennial talent easier than ever with our social sourcing and recruiting tools.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
     iCims
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