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By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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     HERE Technologies
By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Feb 16, 2016
By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters. You’ll learn: • The key players in the programmatic ecosystem and how to work with them to execute a successful campaign • Why data is the key ingredient of programmatic • How to leverage targeting to your advantage
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     Dun & Bradstreet
By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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     HERE Technologies
By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
     Neustar
By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Tags : hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar
     Sojern
By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
Tags : marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search
     Location3
By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
Tags : ugc, user generated content, revenue, curalate, social media, millenials
     Curalate
By: Sprinklr     Published Date: Jan 05, 2018
Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics.
Tags : social advertising, social advertising techniques, social, advertising, marketing, advertising strategies, social media, tactics
     Sprinklr
By: Teradata     Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online. To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     Teradata
By: Equinix     Published Date: Sep 28, 2015
This paper summarises the main observations extracted from the Interconnected Commerce: A Revolution in Value Creation whitepaper.
Tags : mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends
     Equinix
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
     Forrester
By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
Tags : mediamath, ecommerce, marketing solutions, programmatic advertising, emerging marketing, internet marketing, marketing research, e-commerce solutions
     MediaMath
By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
Tags : branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
     Monotype
By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
Tags : research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing
     Sprinklr
By: IBM     Published Date: Mar 20, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ott, ibm, cloud, dynamic advertising insertion, billing, payment, metadata demands, monetization
     IBM
By: IBM     Published Date: Apr 10, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ibm cloud video, monetization model, billing, payment, metadata demands, distribution avenues, advertising
     IBM
By: Datastax     Published Date: May 15, 2017
Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.
Tags : datastax, data, data management, cloud
     Datastax
By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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     Empyr
By: Empyr     Published Date: Jun 12, 2018
This retailer wanted to acquire new customers and eliminate wasteful spend on advertising in the process. Of equal importance was their desire to re-engage lapsed customers who occasionally frequented its locations to reactivate and stimulate additional purchase opportunity.
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     Empyr
By: Empyr     Published Date: Jun 12, 2018
A major QSR brand wanted to increase business in a highly competitive category by acquiring new customers and eliminating wasteful spend on advertising in the process. Of equal importance was their desire to increase frequency and ticket size with their light lapsed guests.
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     Empyr
By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
Tags : 
     SundaySky
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