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advocate content

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By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Tags : swyft, branding, brand advocates, consumer, purchase intent, content, media
     Monotype
By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
Tags : socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness
     SocialChorus
By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness
     SocialChorus
By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
Tags : brand advocate, brand content, branded content, branding, emerging marketing
     SocialChorus
By: SocialChorus     Published Date: Jan 07, 2014
Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.
Tags : advocates, advocate marketing, brand ambassadors, employee advocates, consumer advocates, bloggers, emerging marketing, customer experience/engagement
     SocialChorus
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
     SocialChorus
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